As Opposed to Being Shot Down by It 

To people of a certain generation, their first introduction to “branding” had more to do with the etched insignia on the rump of a cow than the brand promise of, say, their favorite frosty beverage. Jump forward a few decades and today’s average consumer is, at least subconsciously, educated on what the brand promise is for each of the products that they depend on.

Your Brand Development Strategy Could Use a Shot of This! 

Own Your Brand Development Strategy

Brands seep into our consciousness, support our lifestyle activities, and influence our spending. Heck, they help shape it all. You don’t have to be a specialist in brand strategy development to get a sense of what I’m talking about. Whether you are a company head worried about B2B brand strategy or a mom looking for the right educational toys for her tots, brand messaging is at the heart of your purchasing decisions. Often because brand consultants have managed to get to your heart.

Memories Through the Lens of a Brand Strategist

Having guided many companies through brand strategy development in a Boston brand strategy agency, I tend to see the world through the lens of a brand strategist. But I didn’t see this one coming.

In an online world filled with pop-ups, dings, buzzes, buttons, commercials, and so on, you need to ensure that your business is doing everything in your power to stay ahead of the competition. Now, you may be wondering, how does your business gain this edge over the competition? How do you become a unique voice in the shrill of distracting buzz words? Well, the simple two-word answer is: content marketing. Yup, industrial content marketing can make all the difference in the B2B industrial marketing sphere.

Ready, Set, Check This List!

You probably know your company’s inbound marketing campaign strategy and you have your marketing campaign protocols down pat. You know what you are marketing and who all your players are: a new product release you want to promote; which customers have their niche needs or preferences; who on your content team likes writing eBlasts over blogs; your designer’s penchant for creating fluorescent CTA buttons—all those big and little details. 

Why Do Your Customers Buy from You?

You own a small manufacturing company and you think you have the greatest products and service in your industry, but do you really know why your customers buy from you? Do they buy on price, or is there some little nuance that differentiates you from your competition that your customers have discovered?

Companies buy from other companies for many reasons. Sometimes it’s about price; sometimes it’s about convenience; sometimes it’s about quality; sometime’s its about relationships. While you, Mr./Ms. manufacturing owner, have an understanding of what sets your company apart from other companies in your industry, do your customers share that same perception?

Can you answer the following questions?

• Have you discovered what differentiates your company from your competitors?
• Is your company distinction recognized by all of your clients/customers?
• Does your distinction have value to your clients/customers and prospects?
• Are employees in your company aware of this distinction?
• Are new hires trained to communicate your company’s distinction?
• Is your distinction communicated clearly to prospects?

Catapult Your Company Past the Competition! That’s Why.

Wait … what’s a blog? First: the basics. You’ve probably been reading blog posts for some time and may not know it. Maybe you read something a friend shared on Facebook or LinkedIn by following a link to a page with a cool post about something that interested you—either business or lifestyle related. It might even have been an industrial marketing blog post.

As a B2B marketing agency we know for sure that social media plays one of the largest roles in B2B marketing. If used properly, it can have a far-reaching, positive impact on your company’s success. However, many B2B companies are not harnessing the of power social media, and in turn, these companies are losing traffic along with their much needed leads. If used properly, social media has the ability to effectively develop a new brand or aid in the rebranding of a failing company. Social media creates brand awareness: it encourages social sharing; it produces followers, promoting trust and reputation; and it drives inbound leads.

Build Your Brand Development Muscles

You know what your company does, but does the average person? When you’re at a barbeque and someone asks what you do for work, what do you say? Can you describe it in a simple 60-second elevator pitch?