What’s Your Visual Voice Saying?
You see it every day. It has a strong impact on your life—how you buy, what you buy. But have you ever thought about how important photography is to brand development?
As a long-time brand consultant in industrial marketing, last week I attended “Money, Matching Grants, and Manufacturing Services” in Springfield, MA, sponsored by SBANE, Small Business Association of New England, to learn that there is money available to manufacturing companies in Massachusetts.
Topics: Boston marketing agency
Read Up ... The Rules of Industrial Marketing for Manufacturers Have Changed!
Nestled in a dingy grey industrial area, old cobblestone streets mapping the way for imposing brick buildings with smoke billowing out of high stack chimneys; laborers bustling about, operating heavy machinery—this is a clichéd, exaggerated, and very retro depiction of the industrial and manufacturing sector. In reality, this sector has undergone a period of drastic modernization within the past decades, accompanied by rapid innovation, growth, and boom.
Topics: Inbound Marketing, Industrial Marketing, Industrial Content Marketing
As Opposed to Being Shot Down by It
To people of a certain generation, their first introduction to “branding” had more to do with the etched insignia on the rump of a cow than the brand promise of, say, their favorite frosty beverage. Jump forward a few decades and today’s average consumer is, at least subconsciously, educated on what the brand promise is for each of the products that they depend on.
Topics: B2B Marketing, Branding, brand development
Your Brand Development Strategy Could Use a Shot of This!
Here in Boston, some of us have watched, waited, and watched and waited some more for the final resolution of the previously unprecedented part walk-out, part-strike, and general boycott drama with a local supermarket chain at the epicenter. As I sat at my desk in our
Boston branding agency creating campaigns that incorporate things like brand strategy development into marketing plans, knowing that the board meetings that had rival Market Basket (MB) factions going head to head were somewhere in the very building I work in, I pondered my tempered obsession.
Topics: Branding, brand development
Own Your Brand Development Strategy
Brands seep into our consciousness, support our lifestyle activities, and influence our spending. Heck, they help shape it all. You don’t have to be a specialist in brand strategy development to get a sense of what I’m talking about. Whether you are a company head worried about B2B brand strategy or a mom looking for the right educational toys for her tots, brand messaging is at the heart of your purchasing decisions. Often because brand consultants have managed to get to your heart.
Topics: Branding, Industrial Branding, brand development
Memories Through the Lens of a Brand Strategist
Having guided many companies through brand strategy development in a Boston brand strategy agency, I tend to see the world through the lens of a brand strategist. But I didn’t see this one coming.
Topics: Branding, Industrial Branding, brand development
In an online world filled with pop-ups, dings, buzzes, buttons, commercials, and so on, you need to ensure that your business is doing everything in your power to stay ahead of the competition. Now, you may be wondering, how does your business gain this edge over the competition? How do you become a unique voice in the shrill of distracting buzz words? Well, the simple two-word answer is: content marketing. Yup, industrial content marketing can make all the difference in the B2B industrial marketing sphere.
Topics: Industrial Marketing, Content Marketing Agency, Industrial Content Marketing
Ready, Set, Check This List!
You probably know your company’s inbound marketing campaign strategy and you have your marketing campaign protocols down pat. You know what you are marketing and who all your players are: a new product release you want to promote; which customers have their niche needs or preferences; who on your content team likes writing eBlasts over blogs; your designer’s penchant for creating fluorescent CTA buttons—all those big and little details.
Topics: Inbound Marketing, inbound marketing campaign, Boston marketing agency, inbound marketing agency
Why Do Your Customers Buy from You?
You own a small manufacturing company and you think you have the greatest products and service in your industry, but do you really know why your customers buy from you? Do they buy on price, or is there some little nuance that differentiates you from your competition that your customers have discovered?
Companies buy from other companies for many reasons. Sometimes it’s about price; sometimes it’s about convenience; sometimes it’s about quality; sometime’s its about relationships. While you, Mr./Ms. manufacturing owner, have an understanding of what sets your company apart from other companies in your industry, do your customers share that same perception?
Can you answer the following questions?
- Have you discovered what differentiates your company from your competitors?
- Is your company distinction recognized by all of your clients/customers?
- Does your distinction have value to your clients/customers and prospects?
- Are employees in your company aware of this distinction?
- Are new hires trained to communicate your company’s distinction?
- Is your distinction communicated clearly to prospects?
Topics: Branding, Industrial Branding, Industrial Marketing, brand development
