Millennials on the Move with Mobile Devices

If your B2B marketing strategy does not include video and mobile marketing, you may be missing out on reaching a key buying influence: Millennials. According to a recent study fielded by Millward Brown, “Changing Face of B-to-B Marketing,” 46% of B2B purchase decision-makers were Millennials, up from 27% in 2012.

Be Marketing Agency SMART About it!

As a B2B marketing agency and certified inbound marketing consultant, we see that companies that plan a robust B2B marketing strategy are more likely to reach their goals. Whether you have short-term or long-term goals, sales and marketing planning can help you manage the process. You need to clearly describe your goals, set a deadline for meeting them, and understand the desired end result. This can all be accomplished by focusing on SMART, a methodology that helps you make, well, “smart” goals!

Creating Out-of-this-World Brands

As a Boston-based brand consulting firm, we like to think we are delivering out-of-this-world branding advice. Little did we know that we would see our efforts actually blast into space. We recently had an opportunity to work with Scientific Solutions in a rebranding and web design project that really took off, literally.

How Do Your Clients and Prospects Get You and Get to You Through Your Brand Promise?

Do you honestly know how many competitors you really have? How many companies are direct competitors? How many other companies are there that provide different products and services, but are chasing the same decision makers as you?

Many B2B companies compete for attention in a very specific marketplace. There are hundreds, if not thousands, of small to medium manufacturing companies chasing the same OEMs in the medical device, military, aerospace, automotive, and other markets.

Last Updated on 6/23/2020

Does Your Manufacturing Company Know Its Brand Value?

Why Your Brand Is More Than Just a Logo

Corporate branding is a valuable investment that pays off for B2B and B2C companies alike. Forbes’ 2019 report on the world’s most valuable brands found Apple at the top of the chart with $205.5 billion, a significant increase from their brand value of $124.2 billion in 2014. What is the value of your company’s brand? Does your company have a brand strategy?

Time to Re-Assess Marketing Strategies and Capitalize on Good News for Manufacturers in 2015

According to recent Kiplinger reports, American manufacturing as a whole promises to be another good year for 2015. Kiplinger reports annual growth of about 3.5%, which is modestly better than the entire U.S. economy. Lending credence to that is the latest Manufacturing ISM^® Report on Business^®, which tell us that economic activity in the manufacturing sector expanded in November for the 18th consecutive month, and the overall economy grew for the 66th consecutive month.

Building a Digital Powerhouse

Since the turn of the 21st century, industrial marketing, or marketing for manufacturers had been in a continual state of evolution. The days of putting an ad in the Yellow Pages and picking up the phone to do cold-calling are far less in number, if not over. Industrial marketing has a new look, dynamic vibe, and gets real results.  

What’s Your Visual Voice Saying?

You see it every day. It has a strong impact on your life—how you buy, what you buy. But have you ever thought about how important photography is to brand development?

As a long-time brand consultant in industrial marketing, last week I attended “Money, Matching Grants, and Manufacturing Services” in Springfield, MA, sponsored by SBANE, Small Business Association of New England, to learn that there is money available to manufacturing companies in Massachusetts.

Read Up ... The Rules of Industrial Marketing for Manufacturers Have Changed!

Nestled in a dingy grey industrial area, old cobblestone streets mapping the way for imposing brick buildings with smoke billowing out of high stack chimneys; laborers bustling about, operating heavy machinery—this is a clichéd, exaggerated, and very retro depiction of the industrial and manufacturing sector. In reality, this sector has undergone a period of drastic modernization within the past decades, accompanied by rapid innovation, growth, and boom.