Engage, Educate, Entice, Evangelize, and Evaluate

Sparked with innovation in emerging manufacturing technologies such as 3D printing and robotic manufacturing, along with a strong commitment from the government to bring back “Made in America,” the manufacturing sector in the U.S. has entered an exciting new phase of opportunities.

Google’s Coming to Get You!

Mobilegeddon is upon us … and you’re still here! Congratulations! But will you be in a year? While this asteroid may have already hit, it’s possible that its after-effects will not be felt immediately. You may think that you are doing all you need to do with your B2B marketing strategies, but we want you to know—that may not be so. As we talked about in our most recent blog post, the Google mobile algorithm is already at work crawling the web in real-time, and the ranking results may take time to show tangible drops, or rises, in SEO ranking. But this does not mean you have time to spare.

The Lowdown on the Latest SEO SmackDown

Let’s put it on the table up front: small businesses are particularly vulnerable with the latest Google algorithm. Grant Marketing specializes in comprehensive B2B marketing for small to mid-size companies. The irony isn’t lost on us that all the efforts and success people and businesses have made towards strengthing local economies, while trying to become global players, may rest in the hands (aka algorithm) of one of the biggest players of them all—Google. Keep reading, though. We’re here to makes sense of it for you, and give you the tools to make the necessary adjustments to stay in Google’s global game.

Millennials on the Move with Mobile Devices

If your B2B marketing strategy does not include video and mobile marketing, you may be missing out on reaching a key buying influence: Millennials. According to a recent study fielded by Millward Brown, “Changing Face of B-to-B Marketing,” 46% of B2B purchase decision-makers were Millennials, up from 27% in 2012.

Be Marketing Agency SMART About it!

As a B2B marketing agency and certified inbound marketing consultant, we see that companies that plan a robust B2B marketing strategy are more likely to reach their goals. Whether you have short-term or long-term goals, sales and marketing planning can help you manage the process. You need to clearly describe your goals, set a deadline for meeting them, and understand the desired end result. This can all be accomplished by focusing on SMART, a methodology that helps you make, well, “smart” goals!

Creating Out-of-this-World Brands

As a Boston-based brand consulting firm, we like to think we are delivering out-of-this-world branding advice. Little did we know that we would see our efforts actually blast into space. We recently had an opportunity to work with Scientific Solutions in a rebranding and web design project that really took off, literally.

How Do Your Clients and Prospects Get You and Get to You Through Your Brand Promise?

Do you honestly know how many competitors you really have? How many companies are direct competitors? How many other companies are there that provide different products and services, but are chasing the same decision makers as you?

Many B2B companies compete for attention in a very specific marketplace. There are hundreds, if not thousands, of small to medium manufacturing companies chasing the same OEMs in the medical device, military, aerospace, automotive, and other markets.

Last Updated on 6/23/2020

Does Your Manufacturing Company Know Its Brand Value?

Why Your Brand Is More Than Just a Logo

Corporate branding is a valuable investment that pays off for B2B and B2C companies alike. Forbes’ 2019 report on the world’s most valuable brands found Apple at the top of the chart with $205.5 billion, a significant increase from their brand value of $124.2 billion in 2014. What is the value of your company’s brand? Does your company have a brand strategy?

Time to Re-Assess Marketing Strategies and Capitalize on Good News for Manufacturers in 2015

According to recent Kiplinger reports, American manufacturing as a whole promises to be another good year for 2015. Kiplinger reports annual growth of about 3.5%, which is modestly better than the entire U.S. economy. Lending credence to that is the latest Manufacturing ISM^® Report on Business^®, which tell us that economic activity in the manufacturing sector expanded in November for the 18th consecutive month, and the overall economy grew for the 66th consecutive month.

Building a Digital Powerhouse

Since the turn of the 21st century, industrial marketing, or marketing for manufacturers had been in a continual state of evolution. The days of putting an ad in the Yellow Pages and picking up the phone to do cold-calling are far less in number, if not over. Industrial marketing has a new look, dynamic vibe, and gets real results.