Grant Marketing Blog

Crafting the Perfect Social Media Post for Industrial Marketing

Posted by Samantha Hunter on Jun 16, 2015 1:48PM

Write a Post to Boast About

Social media posts are an essential part of any industrial marketing strategy for manufacturers. You read that right. Yes, social media is an intrinsically viable channel for you to get new customers and retain customer loyalty. Not only do these posts connect your business with the appropriate audience, but they also attract visitors to your website and can eventually turn strangers into customers and customers who align with your brand identity into evangelists for your products.

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Topics: Social Media, Industrial Marketing, B2B marketing strategy, Industrial Marketing Strategy

Optimize Industrial Marketing Through Social Media

Posted by Vidushi Bhardwaj on May 14, 2015 6:30PM

Engage, Educate, Entice, Evangelize, and Evaluate

Sparked with innovation in emerging manufacturing technologies such as 3D printing and robotic manufacturing, along with a strong commitment from the government to bring back “Made in America,” the manufacturing sector in the U.S. has entered an exciting new phase of opportunities.

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Topics: B2B Marketing, Social Media, Industrial Marketing, Content Marketing Agency

The Positive Impact of Social Media on B2B Companies

Posted by James Carver on Jul 15, 2014 12:20PM


As a B2B marketing agency we know for sure that social media plays one of the largest roles in B2B marketing. If used properly, it can have a far-reaching, positive impact on your company’s success. However, many B2B companies are not harnessing the of power social media, and in turn, these companies are losing traffic along with their much needed leads. If used properly, social media has the ability to effectively develop a new brand or aid in the rebranding of a failing company. Social media creates brand awareness: it encourages social sharing; it produces followers, promoting trust and reputation; and it drives inbound leads.

 

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Topics: B2B Marketing, Social Media, Inbound Marketing

Linking Mobile to B2B Marketing Strategy

Posted by Vidushi Bhardwaj on Feb 6, 2013 11:27AM

As mentioned in our previous blog, B2B companies are slowly and steadily dipping their toes in the social media water, and rightly so. But there is another storm brewing in the present digital ecosystem, which is integrating mobile into the current B2B marketing mix. According to Forrester Research report for 2012, “By 2016, smart phones and tablets will put power in the pockets of a billion global consumers, and mobile is the manifestation of a much broader shift to new systems of engagement”. This power shift is compelling not only for B2C companies to pay attention to mobile marketing, but B2B companies are also waking up to the innumerable opportunities, this evolving and interactive “touch point” can offer them.

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Topics: B2B Marketing, Social Media

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