These days, your audience’s first impression of your manufacturing business is based almost exclusively on your website. Your website now is your 24/7 online salesperson, driving leads and conversions and serving as an integral part of marketing to prospects. If it’s not serving its functions, you are missing out on leads and revenue.
Topics: Industrial Marketing, Marketing for Manufacturers, Website Assessment, Website Optimization, web design
The current pandemic is a massive disruptor for the world economy, as we all know. For the manufacturing industry, it looks something like this: factory closures, supply chain disruptions, reduced production capacities, and remote work, among many other things are significantly impacting businesses in manufacturing. Let alone companies struggling with illness—and even death—among their workforce. (Of which, we offer our warmest thoughts.) While the world will eventually return to face-to-face interactions and normal shipping and production schedules, the habits that are being formed now will set a new baseline for our behaviors and expectations as consumers and professionals.
Topics: B2B Marketing, B2B marketing strategy, Industrial Manufacturing Companies, Industrial Manufacturers, Marketing for Manufacturers, Covid-19
The global pandemic that has impacted nearly every corner of the world and disrupted daily life has been especially hard on certain manufacturing businesses. However, some manufacturers have leveraged their creativity and production capabilities to change their product lines to aid in the fight against the spread of COVID-19. From carmakers to bedding companies, here are a few examples of how companies are shifting their manufacturing focus to provide essential medical supplies.
Topics: Covid-19
How are you holding up? We certainly hope all is well with you and your family. Clearly COVID-19 is causing disruption for everyone everywhere.
If you’re reading this, we’re guessing that it has likely disrupted your normal business operations, as well. Are you trying to figure out your new normal: employee well-being; facility cleanliness and work station distance, vendor resources, production timelines … ? It goes on, we know. Perhaps you’re able to continue manufacturing, but customers can’t receive. And how is your supply chain doing as a whole? That’s another monumental concern. Good for now, but will parts and components run out soon? Are you discovering a lack of redundancies in your supply chain? That’s its own list.
We understand that you, your company, and your customers are going through a period of unpredictability during this crisis. Here’s one vital thing you do have control over: communication. Doing so with clarity and regularity will promote stability, calm, and dependability during this period of uncertainty. Maintain open communication and keep your employees, customers, and suppliers aware of how you will support them.
Topics: Marketing for Manufacturers, Covid-19, Coronavirus
5 Steps to Communicating Effectively with Your Employees, Customers, and Suppliers
How is all this unpredictability going for you? We know it’s impacting every portion of your life: work, home, family, kids’ schooling, aging parents, grocery shopping, and areas of your life none of us every dreamed would be affected. The hardest part is feeling like we have little control over an intangible, invisible intruder that can wreak such havoc on the entire world. Let’s look at what we know … at least today, as this is a dynamic situation that continuously changes.
Topics: Industrial Marketing Strategy, Industrial Manufacturers, Covid-19, Coronavirus
Account-based marketing (ABM) has vastly grown in popularity among B2B sales and marketing teams over the years. According to a 2019 ABM Market Research Report by Engagio, 93% of respondents are either using ABM today, or are planning to soon. If you have not yet implemented ABM at your organization, learn about the six indicators that ABM is right for your manufacturing company.
Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers, ABM
It’s been about two months since the start of coronavirus in China. As of March 4, 2020, more than seventy countries have reported cases of coronavirus. Apart from the obvious impacts of the disease on human lives, businesses throughout the world are starting to face the economic impacts of the virus outbreak. As Fortune reports, 94% of the Fortune 1000 are seeing coronavirus supply chain disruptions.
Topics: Industrial Manufacturers, Covid-19, Coronavirus
By now you’ve probably heard that marketing and sales alignment is core to any business’s success. New data reveals that integrating customer service teams into this alignment increases revenue by 2.8 times on average, among many other benefits. So, what is so great about alignment of the teams, and how can you make it work for your industrial manufacturing company?
Topics: Inbound, Customer Lifecycle, Marketing, Sales, and Service
Last Updated on April 9th, 2020
You’ve read a lot about inbound marketing and have determined that it’s the best marketing strategy for your industrial manufacturing business. Having done the research on how to start an industrial inbound marketing plan and realizing the importance of marketing software to aid in the process, now you might be wondering what software will get you started in a most cost-effective way.
Topics: Marketing for Manufacturers, Marketing Software, Free Inbound Tools
Explaining Inbound Methodology for B2B Strategies
Inbound marketing has become an essential term for many companies in the last decade, enabling them grow revenues by providing buyers with valuable content and actively engaging them throughout the buying process. This transformative shift in the way people consume information and make purchasing decisions continues to evolve into a larger overall inbound movement.
Topics: Industrial Marketing, Inbound Marketing ROI, Inbound Marketing Strategy, Marketing for Manufacturers
