Grant Marketing Blog

Grant Marketing Grows its Industrial Marketing Agency

Posted by Bob Grant on May 18, 2015 1:12PM

A New Address—Same Effective B2B Marketing Strategies!

All good things must … grow! So we can remain flexible in our workspace as we move forward, Grant Marketing is moving our office location. Still in beautiful Back Bay, Boston, we now can be found in our new offices at 75 Arlington Street, Suite 500. Our contact info, including the phone numbers, remains the same. Grant Marketing’s main phone number is (857) 453-6744.

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Topics: Inbound Marketing, Boston marketing agency, Industrial Marketing, inbound marketing agency, brand development process, B2B marketing strategy

Align Your Industrial Marketing with Promising 2015 Economic Reports

Posted by Bob Grant on Dec 3, 2014 7:20AM

Time to Re-Assess Marketing Strategies and Capitalize on Good News for Manufacturers in 2015

According to recent Kiplinger reports, American manufacturing as a whole promises to be another good year for 2015. Kiplinger reports annual growth of about 3.5%, which is modestly better than the entire U.S. economy. Lending credence to that is the latest Manufacturing ISM® Report on Business®, which tell us that economic activity in the manufacturing sector expanded in November for the 18th consecutive month, and the overall economy grew for the 66th consecutive month.

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Topics: Inbound Marketing, Industrial Marketing

Industrial Marketing Goes Inbound for Manufacturers

Posted by Vidushi Bhardwaj on Oct 7, 2014 11:34AM

Read Up ... The Rules of Industrial Marketing for Manufacturers Have Changed!

Nestled in a dingy grey industrial area, old cobblestone streets mapping the way for imposing brick buildings with smoke billowing out of high stack chimneys; laborers bustling about, operating heavy machinery—this is a clichéd, exaggerated, and very retro depiction of the industrial and manufacturing sector. In reality, this sector has undergone a period of drastic modernization within the past decades, accompanied by rapid innovation, growth, and boom.

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Topics: Inbound Marketing, Industrial Marketing, Industrial Content Marketing

Keep Your Inbound Marketing Campaign in Check

Posted by Cam Mirisola-Bynum on Jul 31, 2014 4:47PM

Ready, Set, Check This List!

You probably know your company’s inbound marketing campaign strategy and you have your marketing campaign protocols down pat. You know what you are marketing and who all your players are: a new product release you want to promote; which customers have their niche needs or preferences; who on your content team likes writing eBlasts over blogs; your designer’s penchant for creating fluorescent CTA buttons—all those big and little details. 

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Topics: Inbound Marketing, inbound marketing campaign, Boston marketing agency, inbound marketing agency

The Positive Impact of Social Media on B2B Companies

Posted by James Carver on Jul 15, 2014 12:20PM


As a B2B marketing agency we know for sure that social media plays one of the largest roles in B2B marketing. If used properly, it can have a far-reaching, positive impact on your company’s success. However, many B2B companies are not harnessing the of power social media, and in turn, these companies are losing traffic along with their much needed leads. If used properly, social media has the ability to effectively develop a new brand or aid in the rebranding of a failing company. Social media creates brand awareness: it encourages social sharing; it produces followers, promoting trust and reputation; and it drives inbound leads.

 

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Topics: B2B Marketing, Social Media, Inbound Marketing

Marketing Automation for B2B

Posted by Vidushi Bhardwaj on Apr 5, 2013 11:44AM

At Grant Marketing, we like to stay ahead of the curve and that’s also the reason why we spend a great deal of time researching, monitoring current marketing trends, gathering consumer insights and pushing beyond this to deliver customized marketing solutions. This year we bring the concept of marketing automation into our zeitgeist. Although it is an evolving concept that many companies particularly in the B2B space are still grappling to acquire the right knowledge in order to leverage this technology to its full potential which exists today. This blog aims to impart a degree of understanding on the importance of embarking on a marketing automation journey for B2B, as there is a general consensus now more than ever, the value of marketing automation capabilities needs to be understood by both small and medium-sized B2B to large enterprises.

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Topics: Inbound Marketing

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