Matching Grants for Marketing Strategies

There are numerous sources of funds for small businesses and manufacturing companies located in Massachusetts, and one specifically targeted to manufacturing companies is now in the state budget. The Commonwealth of Massachusetts has once again appropriated $250,000 for SBANE's Manufacturing Matching Grant Program. The program seeks to provide targeted matching grants to manufacturing companies seeking to enhance the company's bottom line.

Write a Post to Boast About

Social media posts are an essential part of any industrial marketing strategy for manufacturers. You read that right. Yes, social media is an intrinsically viable channel for you to get new customers and retain customer loyalty. Not only do these posts connect your business with the appropriate audience, but they also attract visitors to your website and can eventually turn strangers into customers and customers who align with your brand identity into evangelists for your products.

How to Ensure Prospects Are Content with Your Content

Competition is only getting fiercer. The interwebs, more crowded. And people’s attention spans, much shorter. In today’s ever-changing marketing culture, it’s crucial to be one step ahead of the competition. You want your business to be the one catering to your buyer personas’ needs—not your competitors. If you are an industrial manufacturer, you need to structure your marketing content in the way that most effectively relays the message that your inbound marketing strategy delivers.

Responsiveness, Quality, and Speed Feed the Spiderbots!

Many industrial marketers still depend on SEO and PPC (pay per click) as the core of their industrial marketing strategy. Their goal is to outperform their competitors by outranking them with specific keywords and keyword phrases. While there is a larger framework for SEO-related concerns like blogging, backlinking, and updating title tags and meta descriptions, which are still important markers for spiderbots to locate web pages, the latest trends focus on mobile-friendly websites, content depth and quality (the spiderbots focus on “contextual search” algorithms), and website speed.

A New Address—Same Effective B2B Marketing Strategies!

All good things must … grow! So we can remain flexible in our workspace as we move forward, Grant Marketing is moving our office location. Still in beautiful Back Bay, Boston, we now can be found in our new offices at 75 Arlington Street, Suite 500. Our contact info, including the phone numbers, remains the same. Grant Marketing’s main phone number is (857) 453-6744.

Engage, Educate, Entice, Evangelize, and Evaluate

Sparked with innovation in emerging manufacturing technologies such as 3D printing and robotic manufacturing, along with a strong commitment from the government to bring back “Made in America,” the manufacturing sector in the U.S. has entered an exciting new phase of opportunities.

Time to Re-Assess Marketing Strategies and Capitalize on Good News for Manufacturers in 2015

According to recent Kiplinger reports, American manufacturing as a whole promises to be another good year for 2015. Kiplinger reports annual growth of about 3.5%, which is modestly better than the entire U.S. economy. Lending credence to that is the latest Manufacturing ISM^® Report on Business^®, which tell us that economic activity in the manufacturing sector expanded in November for the 18th consecutive month, and the overall economy grew for the 66th consecutive month.

Building a Digital Powerhouse

Since the turn of the 21st century, industrial marketing, or marketing for manufacturers had been in a continual state of evolution. The days of putting an ad in the Yellow Pages and picking up the phone to do cold-calling are far less in number, if not over. Industrial marketing has a new look, dynamic vibe, and gets real results.  

Read Up ... The Rules of Industrial Marketing for Manufacturers Have Changed!

Nestled in a dingy grey industrial area, old cobblestone streets mapping the way for imposing brick buildings with smoke billowing out of high stack chimneys; laborers bustling about, operating heavy machinery—this is a clichéd, exaggerated, and very retro depiction of the industrial and manufacturing sector. In reality, this sector has undergone a period of drastic modernization within the past decades, accompanied by rapid innovation, growth, and boom.

In an online world filled with pop-ups, dings, buzzes, buttons, commercials, and so on, you need to ensure that your business is doing everything in your power to stay ahead of the competition. Now, you may be wondering, how does your business gain this edge over the competition? How do you become a unique voice in the shrill of distracting buzz words? Well, the simple two-word answer is: content marketing. Yup, industrial content marketing can make all the difference in the B2B industrial marketing sphere.