Grant Marketing Blog

A New Address—Same Effective B2B Marketing Strategies!

All good things must … grow! So we can remain flexible in our workspace as we move forward, Grant Marketing is moving our office location. Still in beautiful Back Bay, Boston, we now can be found in our new offices at 75 Arlington Street, Suite 500. Our contact info, including the phone numbers, remains the same. Grant Marketing’s main phone number is (857) 453-6744.

Engage, Educate, Entice, Evangelize, and Evaluate

Sparked with innovation in emerging manufacturing technologies such as 3D printing and robotic manufacturing, along with a strong commitment from the government to bring back “Made in America,” the manufacturing sector in the U.S. has entered an exciting new phase of opportunities.

Time to Re-Assess Marketing Strategies and Capitalize on Good News for Manufacturers in 2015

According to recent Kiplinger reports, American manufacturing as a whole promises to be another good year for 2015. Kiplinger reports annual growth of about 3.5%, which is modestly better than the entire U.S. economy. Lending credence to that is the latest Manufacturing ISM^® Report on Business^®, which tell us that economic activity in the manufacturing sector expanded in November for the 18th consecutive month, and the overall economy grew for the 66th consecutive month.

Building a Digital Powerhouse

Since the turn of the 21st century, industrial marketing, or marketing for manufacturers had been in a continual state of evolution. The days of putting an ad in the Yellow Pages and picking up the phone to do cold-calling are far less in number, if not over. Industrial marketing has a new look, dynamic vibe, and gets real results.  

Read Up ... The Rules of Industrial Marketing for Manufacturers Have Changed!

Nestled in a dingy grey industrial area, old cobblestone streets mapping the way for imposing brick buildings with smoke billowing out of high stack chimneys; laborers bustling about, operating heavy machinery—this is a clichéd, exaggerated, and very retro depiction of the industrial and manufacturing sector. In reality, this sector has undergone a period of drastic modernization within the past decades, accompanied by rapid innovation, growth, and boom.

In an online world filled with pop-ups, dings, buzzes, buttons, commercials, and so on, you need to ensure that your business is doing everything in your power to stay ahead of the competition. Now, you may be wondering, how does your business gain this edge over the competition? How do you become a unique voice in the shrill of distracting buzz words? Well, the simple two-word answer is: content marketing. Yup, industrial content marketing can make all the difference in the B2B industrial marketing sphere.

Why Do Your Customers Buy from You?

You own a small manufacturing company and you think you have the greatest products and service in your industry, but do you really know why your customers buy from you? Do they buy on price, or is there some little nuance that differentiates you from your competition that your customers have discovered?

Companies buy from other companies for many reasons. Sometimes it’s about price; sometimes it’s about convenience; sometimes it’s about quality; sometime’s its about relationships. While you, Mr./Ms. manufacturing owner, have an understanding of what sets your company apart from other companies in your industry, do your customers share that same perception?

Can you answer the following questions?

• Have you discovered what differentiates your company from your competitors?
• Is your company distinction recognized by all of your clients/customers?
• Does your distinction have value to your clients/customers and prospects?
• Are employees in your company aware of this distinction?
• Are new hires trained to communicate your company’s distinction?
• Is your distinction communicated clearly to prospects?

Catapult Your Company Past the Competition! That’s Why.

Wait … what’s a blog? First: the basics. You’ve probably been reading blog posts for some time and may not know it. Maybe you read something a friend shared on Facebook or LinkedIn by following a link to a page with a cool post about something that interested you—either business or lifestyle related. It might even have been an industrial marketing blog post.

Think about a consumer brand that caught your attention recently. It may have evoked a positive response, humor, or welcomed nostalgia. It is highly likely that many brand names popped up in your head.