Grant Marketing Blog

How Continuous Improvement in U.S. Manufacturing Keeps You Competitive

Posted by John Case and Bill Fotsch on Mar 22, 2017 2:40PM

This Open Book Process Gets Results 

Right now, American manufacturers are looking opportunity square in the face. The economy is strong. The new administration is encouraging companies to make things at home rather than overseas.

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Topics: Industrial Marketing Strategy, Industrial Manufacturing Companies, Industrial Manufacturers

5 Steps of Industrial Manufacturing Brand Development Strategy

Posted by Cam Mirisola-Bynum on Sep 20, 2016 5:16PM

Key Elements Needed to Build Your Brand

Branding is important for every company in every industry. While many B2B manufacturing companies don’t worry about their brand development strategy, it is vital to recognize how important it is to have a solid, recognizable brand.

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Topics: Industrial Marketing Strategy, brand development strategy, B2B Branding

Crafting the Perfect Social Media Post for Industrial Marketing

Posted by Samantha Hunter on Jun 16, 2015 1:48PM

Write a Post to Boast About

Social media posts are an essential part of any industrial marketing strategy for manufacturers. You read that right. Yes, social media is an intrinsically viable channel for you to get new customers and retain customer loyalty. Not only do these posts connect your business with the appropriate audience, but they also attract visitors to your website and can eventually turn strangers into customers and customers who align with your brand identity into evangelists for your products.

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Topics: Social Media, Industrial Marketing, B2B marketing strategy, Industrial Marketing Strategy

The 4 Marks to Hit when Targeting Content in Industrial Marketing

Posted by Samantha Hunter on Jun 11, 2015 1:29PM

How to Ensure Prospects Are Content with Your Content

Competition is only getting fiercer. The interwebs, more crowded. And people’s attention spans, much shorter. In today’s ever-changing marketing culture, it’s crucial to be one step ahead of the competition. You want your business to be the one catering to your buyer personas’ needs—not your competitors. If you are an industrial manufacturer, you need to structure your marketing content in the way that most effectively relays the message that your inbound marketing strategy delivers.

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Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, B2B marketing agency, Industrial Marketing Strategy

Search Trends for Industrial Marketing

Posted by Bob Grant on May 27, 2015 2:11PM

Responsiveness, Quality, and Speed Feed the Spiderbots!

Many industrial marketers still depend on SEO and PPC (pay per click) as the core of their industrial marketing strategy. Their goal is to outperform their competitors by outranking them with specific keywords and keyword phrases. While there is a larger framework for SEO-related concerns like blogging, backlinking, and updating title tags and meta descriptions, which are still important markers for spiderbots to locate web pages, the latest trends focus on mobile-friendly websites, content depth and quality (the spiderbots focus on “contextual search” algorithms), and website speed.

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Topics: B2B Marketing, Industrial Marketing, B2B marketing strategy, Industrial Marketing Strategy

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